Sun Microsystems was a computer company founded in 1982. The company was purchased by Oracle in 2010, but the logo is still widely known by many. Sun Microsystems was responsible for a lot of developments in the computer world, beyond just hardware and software sales. They were actually responsible for the creation of the Java programming language. If you look at their logo, you’ll see a block of what looks like squiggly lines. If you look closer though, you’ll be able to see that those squiggly lines actually spell out the word “SUN” in a variety of different ways. At first glance, it’s just a block with curvy lines, but not after you look deeper. The Sun Microsystems logo isn’t around much anymore, but it’s a part of marketing nostalgia that will live on in infamy.
We all pretty much have come to see Amazon as a giant among internet shoppers. Anything and everything you can imagine can be purchased on Amazon. Whereas once upon a time, it was used as a book and media retailer, today they handle everything from grocery items to diapers. They have expanded into the entertainment industry as well with their own streaming movie and series service. Amazon truly is an all-encompassing giant, so the subliminal messaging within their logo is quite fitting. Take a look at the curved arrow underneath the word Amazon. The arrow goes from A to Z. This is no accident and speaks highly to what they do for consumers. This is proof that the logo doesn’t have to be intricate and complicated to be clever and make a point. Simple logos can be the most effective of them all.