Branding is an art form. Whether you are creating the perfect jingle that will become an ear worm and remind people what the ingredients of a Big Mac are, or a symbol that people instantly connect with a product, branding is very important. The art of creating a logo though, is the single most effective way to establish yourself in the minds of consumers and potential customers. More important than the words in the logo (those are probably the least important part truthfully), are the images and the arrangement of those images. They can be simple or more complex, but in order to make them effective, they’ve got to be sewn everywhere, like seeds.
The idea is that over time, the logo just sort of blends into the mind and is a gentle reminder of what that company does or provides. It often shows a certain status to the rest of the world, making us something of a walking billboard. But there are a number of companies that have gone to great lengths to create a logo that has either hidden symbols or messaging to either scream to your subconscious mind or create a topic of conversation (much like this article). After scouring through countless logos, here are 15 that have hidden symbols that you will never see the same way again and will blow your mind!
THE BRONX ZOO
Zoo logos are just so cool! They always seem to push the envelope when it comes to putting hidden objects into logos. In the case of The Bronx Zoo, the logo uses the negative space (the white area) underneath the giraffes to give the outline of the New York City skyline. The Bronx Zoo is the largest city zoo in the United States. People come from all over the world to visit the zoo and marvel at the amazing creatures they have come to shelter and protect. The next time you’re visiting the city, make sure you head over there and check out what they have to offer. But the next time you take a look at the logo, just grin a little bit to yourself because you see the hidden secret.
You’ll never be able to unsee this, so be forewarned that once you read it, you’ll find yourself pointing it out to anyone in the car with you when you come upon a FedEx truck. FedEx is a shipping company that just about everyone in the world recognizes. If you haven’t heard of FedEx, then chances are good that you have been living under a rock! If you’ll look in between the E and the X, you should be able to see a white arrow. This is likely used to represent that FedEx is always on the go and never stops. This is one of the cooler examples of how one little look at some negative space can change your whole focal point! Tell a friend and blow their mind!